Callout Research

·    Mediabase's Callout Research is conducted every week by Critical Mass Media.
·    Fresh updates are posted online every Thursday.
·    Tests for each format are conducted on a national basis.
·   Number of respondents each week vary, depending on format. See "Avg In-Tab" number located in upped left corner of specific format chart page for total respondents in specific format.
·   NO ROLLOVERS. All respondents are fresh each week.
·    All respondents are P1s to the specified format.
·    All formats test 25-50 current songs, depending on the format's emphasis on current music.
·    Every week, every significant new song is selected (significant defined by monitored airplay, or major release) and tested against a national panel.
·   In addition to new titles, recurrents receiving continued significant airplay are also tested.
·   Due to research production cycles, allow at least two weeks for results on new music to post.

To access Callout Research:
Click Callout Research from the main menu bar

To view a report you must make one choice in each of the following categories:
    - Select Format
    - Select Gender
    - Select Demo (age ranges vary in each format)
    - Update (this is the report date and the default is the most recent report)
    - After making your selections, press Show Report. The report is now ready to view.

All reports default to Ranked By Positives.
Reports can be re-sorted with the following blue headers (from left to right on your screen):

Rank - will re-sort in ascending or descending order

Artist - will re-sort alphabetically but will maintain Ranked By Positives in Rank column

Title - will re-sort alphabetically but will maintain Ranked By Positives in Rank column

Label - will re-sort alphabetically but will maintain Ranked By Positives in Rank column

Status - will sort by Currents, then Recurrents, with secondary sort of Ranked By Positives

Pos - Positive, will re-sort in ascending or descending order

Neg - Negative, will re-sort in ascending or descending order

Net Pos - Net Positive, will re-sort in ascending or descending order

Hvy Brn - Heavy Burn, will re-sort in ascending or descending order

Fam - Familiarity, will re-sort in ascending or descending order

Additional options: (located at the top right hand side of the screen)
Show Currents Only - re-displays the report with on the titles in the Currents category
Show Label Highlights - displays labels you select in bold
Download to Spreadsheet - allows you to save to an excel spreadsheet